Love on social media

In this new age of social media, can relationships be what they used to be? Can you love someone unconditionally without showing the world how much you love someone? Of course you can but there are people who choose to document their relationship online for the whole world to see?

Getting more “likes” or more “views” or simply just more engagement has become far more important to people than many other meaningful things that we could label as meaningful only a few years ago. We are now seeing people share the most intimate part of their lives as a show to gain an audience and a following to ultimately gain a more monetary status. This is more than a reality TV show, this is reacting to people, demanding to see the ins and outs of the life you live.

But is this really a meaningful relationship? Is sharing every facet of your life keeping your relationship together? If it is… Is that true love?

Trends and social stigmas

We’re living in a life full of trends and what I like to call “the new age of peer pressure.” We’re now more so than ever trying to fit in with our social crowd and doing things that we would have never thought about doing five, ten or even fifteen years ago.

Let’s look at tattoos, gluten free or even veganism and try and understand how and why these have become social trends. Yes, people are educating themselves and become more “open” about such things but people are also seeking a way to become a part of a social setting that where they can “fit in.” With the rise of social and digital media, information is much easier to grasp that in the 90s and we’re being taught or some may say “brainwashed” into following trends unconsciously.

But maybe there’s a point to that…

Social media word of mouth is the greatest marketing and advertising tool

Social media word of mouth is the greatest marketing and advertising tool. Period.

No matter what, if you have good content then you have the power to create something special; without even lifting a finger. The great thing about social media is that its users know a piece of good content and will create multiple strands of media from that content to sit on multiple platforms.

In this vlog, I speak about the recent events that has happened with United Airlines’ mishandling of a passenger and Borussia Dortmund’s team bus incident.

In the case of United Airlines, an unfortunate turn of events involving a passenger and airline staff resulting in the passenger being dragged off the plane by police officers. Fortunately, the event was recorded on mobile devices by passengers who uploaded their videos to social media. Of course, this created an uproar of emotion but what it also created was an opportunity for everyday social media content creators to act and use this event to create entertaining content which in turn made this event that much more visible to the public.

The amount of extra eye balls that this type of social media word of mouth added would have indeed been a number above comprehension. United Airlines certainly felt the impact of what social media can do and how it can ‘make’ or ‘break’ you.

With Borussia Dortmund, the use of the hashtag #BedForAwayFans was created by the club as well as its fans to help find Monaco fans a bed to sleep in for the extra night that the French fans stayed in Dortmund to support their team due to the match being postponed. This is by no means nothing new but the use of the hashtag created positive social media word of mouth to allow football fans to come together as one.

Whether for entertainment or for help or for anything else. If there is a good cause, good content or a good idea, people will use social media to share it, talk about it and promote it.

It is the very best form of marketing and advertising. Just don’t ask people to do it. Let them do it themselves!